Mad Mattr: How to make a Brick!

Dec 04, 2017

This short (and very cool) video demonstrates how to make a brick using the Ultimate Brick Maker. The bricks are super sturdy, stackable and smashable! The Ultimate Brick Makers give kids ways to create and build with the award-winning Mad Mattr compound. Now you can build, stack, and smash without making a mess or worrying […]

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May 10, 2017

FROM IMMEDIATE RELEASE — DENVER, Colo., U.S.A., May 10th, 2017 — Relevant Play, LLC, formerly known as WABA Fun, today announced the appointment of Frank Adler as Executive Vice President, Global Sales & Marketing. Mr. Adler joins Relevant Play from the Adler Product Group, a consulting firm he founded. Chad Lucero, President, Relevant Play, stated “This […]

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Mad Mattr Monthly Building Competition

Apr 05, 2017

Welcome back to my latest post about what we’re doing and creating here at Relevant Play, where we take fun very seriously! We’re delighted to announce that the first shipments of “The Ultimate Brick Maker” (and its companion “The X6 Brick Maker”) have left our warehouse in Loveland, Co. and are appearing in Specialty Toy […]

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New York Toy Fair 2017

Mar 20, 2017

Welcome to the first of what I hope will be many (and indeed, regular!) posts about what we’re doing and creating here at Relevant Play, where we take fun seriously! Just a few short weeks ago we joined over 1,100 other toy manufacturers from 25 countries at the New York Toy Fair where we debuted […]

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Superstructs Robotics Mashup!

Feb 14, 2017

Our designers built a bluetooth car out of Superstructs and an Arduino! Superstructs makes an amazing platform for robotics projects. In this project, we build a remote-control car using Superstructs toy parts, a few 3D printed parts (to hold electronics), and an Arduino UNO paired with a Bluetooth module. iPhone (iOS) BLUETOOTH 4.0 SUPERSTRUCTS CAR […]

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About This Site

Relevant Play provides kids of all ages with cool toys that encouraged imaginative, open-ended play while inviting their minds to explore, create, and learn. We are also passionate about making play and learning exceedingly fun by providing smart and creative play-opportunities that support everyone’s creative genius.