RELEVANT PLAY APPOINTS FRANK ADLER AS EXECUTIVE VICE PRESIDENT, GLOBAL SALES & MARKETING.

May 10, 2017

FROM IMMEDIATE RELEASE — DENVER, Colo., U.S.A., May 10th, 2017 — Relevant Play, LLC, formerly known as WABA Fun, today announced the appointment of Frank Adler as Executive Vice President, Global Sales & Marketing. Mr. Adler joins Relevant Play from the Adler Product Group, a consulting firm he founded. Chad Lucero, President, Relevant Play, stated “This […]

FROM IMMEDIATE RELEASE — DENVER, Colo., U.S.A., May 10th, 2017 — Relevant Play, LLC, formerly known as WABA Fun, today announced the appointment of Frank Adler as Executive Vice President, Global Sales & Marketing. Mr. Adler joins Relevant Play from the Adler Product Group, a consulting firm he founded.

Chad Lucero, President, Relevant Play, stated “This is the first time Relevant Play, or WABA Fun, have appointed such a senior sales leader from within the Toy Industry. Combined with the growing popularity of Mad Mattr, and other NPD products we have in our pipeline, we are projecting significant growth over the coming years. Our vision is to provide children with cool toys that encourage imaginative, open-ended play, and Frank brings the same levity and playful spirit that is critical for a toy company like ours to succeed.”

Prior to founding the Adler Product Group, Mr. Adler held a number of roles with Uncle Milton over a 19-year period, including serving as President of the company. During his over 25-year career in the toy industry, Mr. Adler also worked in product development for Hersch Games.

Frank Adler stated “I am delighted to be joining Relevant Play during such an exciting time and growth phase for the company. In addition to the innovative existing product portfolio, I am particularly looking forward to growing what I firmly believe is the best dough compound on the market, Mad Mattr. With the addition of The Ultimate Brick Makers, Mad Mattr was recently named as one of Forbes Magazine’s Toys To Watch in 2017; and I am excited to be spear-heading the company’s ambitious growth and sales plans this year and beyond for Mad Mattr and the rest of the company’s product portfolio.”

About Relevant Play

Relevant Play (formerly WABA Fun LLC), was founded in 2003 to provide children with cool toys that encourage imaginative, open-ended play and invite their minds to explore, create and learn. They believe creativity, innovation, and inspiration are natural for children when they are provided with the right play-tools. As a company, they are passionate about making play and learning exceedingly fun. With this vision, they have launched numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, #MadMattr.

Relevant Play inspires Smartivityä by offering new and unique toys, technology, and lifestyle items that appeal to various ages. Their intriguingly cool products (some with a dash of magic thrown in) will maintain and grow the company’s vision of providing smart and creative play-opportunities — that support everyone’s creative genius.

Relevant Play have offices in Denver, Colorado; Dublin, Ireland, and Hong Kong. Their products have won over 25 Toy Industry Awards and are sold in over 90 countries worldwide.

www.relevantplay.com

 

Relevant Play Media Contact:    

For all enquiries please contact Dara O’Donnell, Global Marketing Director:
dara@relevantplay.com tel: +353 1 5111291


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David McCloskey
David McCloskey


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